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Digital innovation and entrepreneurship /

Whittington, Dick

Digital innovation and entrepreneurship / Whittington, Dick - New Delhi : Cambridge University Press, 2018. - xxii, 456 p. ; 25 cm.

Provides a practical introduction to business design and entrepreneurship in the digital economy for non-business students.

ISBN: 9781108470506

Subjects--Topical Terms:
Entrepreneurship
Information technology
Electronic commerce
Business & Economics

Dewey Class. No.: 658.4 / WHI

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