Humanizing Big Data : Marketing at the meeting of data, social science and consumer insight /

Strong, Colin

Humanizing Big Data : Marketing at the meeting of data, social science and consumer insight / Strong, Colin - New Delhi : Kogan Page, 2015. - 212 p. ; 22 cm.

9780749472115


Humanizing Big Data

658.8340285 / COL
This system is made operational by the in-house staff of the CUP Library.