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Electronic media : Programming strategies and practices /

Eastman, Susan Tyler

Electronic media : Programming strategies and practices / Eastman, Susan Tyler & Ferguson, Douglas A. - New Delhi : Cengage learning India Pvt. Ltd., 2006. - 441 p. ; 25 cm.

ISBN: 9788131506622

Subjects--Topical Terms:
Music radio programming
Information radio
Program and audience research
online video and audio programming

Dewey Class. No.: 070.175 / EAS

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