Effective advertising : Understanding when, how and why advertising works /

Tellis, Gerard J.

Effective advertising : Understanding when, how and why advertising works / Tellis, Gerard J. - New Delhi : Sage publication, 2004. - 201 p. ; 24 cm.

9788178293707


Advertising
Research designs
Aegument in advertising
advertising works
when, how and why

659.1 / TEL
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