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Integrated marketing communications : A south asian perspective /

Integrated marketing communications : A south asian perspective / Guinn, Thoms C...et.al. - New Delhi : Cengage learning, 2017. - xvi, 497 p. ; 27 cm.

ISBN: 9788131528105

Subjects--Topical Terms:
Integrated marketing communications
PROMO

Dewey Class. No.: 658.802 / GUI

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