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Consumer behavior : Science and practice /

Kardes, Frank R.

Consumer behavior : Science and practice / Kardes, Frank R. - New Delhi : Cengage learning, 2011. - xx, 459 p. ; 26 cm.

ISBN: 9788131516829

Subjects--Topical Terms:
Consumer behavior

Dewey Class. No.: 658.8342 / KAR

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