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Marketing planning and strategy /

Jain, Subhash C.

Marketing planning and strategy / Jain, Subhash C. & Haley, George T. - 8th Edition. - New Delhi : Cengage learning, 2009. - xvii, 643 p. ; 29 cm.

ISBN: 9788131531778

Subjects--Topical Terms:
Marketing planning and strategy

Dewey Class. No.: 658.8 / JAI

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