Marketing research : Customer insights and managerial action /

Brown, Tom J.

Marketing research : Customer insights and managerial action / Brown, Tom J. & Suter, Tracy A. - 8th Edition. - New Delhi : Cengage learning, 2014. - xxvi, 478 p. ; 30 cm.

9788131529409


Marketing research
Customer insights and managerial action

658.83 / BRO
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