APA

Shimp T. A., Andrews J., . (2017). Advertising, promotion. and other aspects of integrated marketing communications. New Delhi: Cengage learning.

Chicago

Shimp Terence A, Andrews J.Craig, . 2017. Advertising, promotion. and other aspects of integrated marketing communications. New Delhi: Cengage learning.

Harvard

Shimp T. A., Andrews J., . (2017). Advertising, promotion. and other aspects of integrated marketing communications. New Delhi: Cengage learning.

MLA

Shimp Terence A, Andrews J.Craig, . Advertising, promotion. and other aspects of integrated marketing communications. New Delhi: Cengage learning. 2017.