The media handbook : A complete guide to advertising media selection planning research and buying /

Katz, Helen

The media handbook : A complete guide to advertising media selection planning research and buying / Katz, Helen - 6th edition. - New York : Routledge, 2017. - xx, 231 p. ; 25 cm.

9781138689152


Advertising media planning
Mass media and business
Marketing channels
Media Hndbook

659 / KAT
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