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Marketing management /

Kotler, Philip

Marketing management / Kotler, Philip & Keller, Kevin Lane - 15th Edition. - New Delhi : Pearson Education, 2017. - xxvi, 750 p. ; 25 cm.

ISBN: 9789332557185

Subjects--Topical Terms:
Marketing management

Dewey Class. No.: 658.8 / KOT

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