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Kleppner's advertising procedure /

Lane, Ronald W.

Kleppner's advertising procedure / Lane, Ronald W.; King, Karen Whitehill King & Russell, Thomas - 16th Edition. - New Delhi : Pearson Education, 2012. - xvi, 766 p. ; 26 cm.

ISBN: 9788131719558

Subjects--Topical Terms:
Kleppner's advertising

Dewey Class. No.: 659.1 / LAN

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