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Marketing management : Indian context global perspective /

Ramaswamy, V.S.

Marketing management : Indian context global perspective / Ramaswamy, V.S. & Namakumari, S. - New Delhi : Mcgraw Hill Education India Pvt Ltd, 2013. - xlv, 788 p. ; 26 cm.

ISBN: 9781259026416

Subjects--Topical Terms:
Marketing management

Dewey Class. No.: 658.8 / RAM

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