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Consumer behavior /

Schiffman, Leon G.

Consumer behavior / Schiffman, Leon G.; Wisenblit, Joe & Kumar, S. Ramesh - 12th Edition. - Noida : Pearson Education, 2019. - xxx, 670 p. ; 25 cm.

ISBN: 9789353069834

Subjects--Topical Terms:
Consumer behavior
Consumer behavior and technology
Consumer learning
Social and cultural

Dewey Class. No.: 658.8342 / SCH

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