Marketing management : Text and cases /

Gupta, C.B.

Marketing management : Text and cases / Gupta, C.B. & Nair, N. Rajan - New Delhi : Sultan Chand and Sons, 2021. - xiv,20.32 ; 23 cm.

9789351611219


Marketing research
Marketing management
Rural marketing
Text and cases
Product planning
Personal selling
Consumer
Buyer

658.8 / GUP
This system is made operational by the in-house staff of the CUP Library.