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Sports maketing : A strategic perspective /

Shank, Matthew D.

Sports maketing : A strategic perspective / Shank, Matthew D. & Lyberger, Mark R. - 5th Edition. - London : Routledge, 2015. - xxxii, 669 p. ; 24 cm.

ISBN: 9781138015968

Subjects--Topical Terms:
Sports marketing

Dewey Class. No.: 796.0688 / SHA

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